Files and links (1)
PDFOpen Access (License Unspecified), Open Access
Thesis
An Analysis of Chinese Web Series Development and Strategy Go Princess Go: A Case Study
Master of Science (M.S.), Drexel University
Sep 2016
DOI:
https://doi.org/10.17918/etd-6940
Abstract
From 2012 to 2016, the development of Chinese web series was rapid. In light of the Chinese economic boom and prosperous entertainment market in the 2010s, there is a solid future for this industry. However, a few significant problems have arisen; vulgar content, fragmented length and inefficient marketing strategies. If these problems can't be solved, the development of Chinese web series will be limited. This thesis takes a successful Chinese web series, Go Princess Go, as a case study by using both quantitative and qualitative methods to explore the factors contributing to its success, and analyzes what pros and cons that Chinese web series should take into consideration for future development.
Metrics
69 File views/ downloads
34 Record Views
Details
- Title
- An Analysis of Chinese Web Series Development and Strategy Go Princess Go
- Creators
- Yiyi Yin - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- viii, 55 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6940; 991014632653104721