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Thesis
An Analysis of Mobile Television in the Chinese Market
Master of Science (M.S.), Drexel University
01 Sep 2015
DOI:
https://doi.org/10.17918/etd-6488
Abstract
This thesis examines the emergence of new media, especially mobile television's significant influence on relevant stakeholders, including content providers, advertisers, and mobile carriers in the Chinese market. As telecom technology develops, viewers are expected to have more social interaction with mobile television. In order to explore how content providers, advertisers, and mobile carriers react to the emergence of mobile television in China, three industry interviews were conducted. Information provided by the interviewees also included tables, which could be useful in predicting the future development of mobile television. Some suggestions will also be provided, concerning the current status of China's mobile television market, which might be helpful for the future development in Chinese mobile television.
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Details
- Title
- An Analysis of Mobile Television in the Chinese Market
- Creators
- Yang Yang - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 39 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6488; 991014632056704721