An analysis of marketing factors responsible for consumer acceptance of color television

Thesis

Barry Martin Williams

Master of Business Administration (M.B.A.), Drexel Institute of Technology

1968

DOI:

https://doi.org/10.17918/00006657

Files and links (1)

pdf

Williams_Barry_196875.21 MB

PDF Restricted Access, VIEWABLE UPON REQUEST: contact archives@drexel.edu

Color television--Marketing

Consumers

Marketing research

11 Record Views

Title: An analysis of marketing factors responsible for consumer acceptance of color television
Creators: Barry Martin Williams
Awarding Institution: Drexel Institute of Technology
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel Institute of Technology; Philadelphia, Pennsylvania
Resource Type: Thesis
Language: English
Academic Unit: Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier: 991021888551904721