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PDFOpen Access (License Unspecified), Open Access
Thesis
An analysis of the demand for imported foreign television programs in China
Master of Science (M.S.), Drexel University
01 Aug 2014
DOI:
https://doi.org/10.17918/etd-6161
Abstract
The purpose of this study is to analyze the demand for imported foreign television programs in China in the next 5 years. The Chinese TV market is a large market with 360 TV stations that need to import numerous foreign TV programs to serve a variety of audiences. This study was created via survey to discover how regular consumers think and feel about the foreign television programs and utilized field interviewing to determine their attitudes and needs for imported overseas television programs. In addition, online secondary quantitative data was applied to analyze the imported TV programs in China from 2008 - 2011. During the past decade, many international film festivals and television awards ceremonies are held in China, as well as some TV communication panels conducted in Beijing, Shanghai and Guangzhou, China has become the largest television program trading market in Asia. Thus it is important to understand the relevant trading information.
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Details
- Title
- An analysis of the demand for imported foreign television programs in China
- Creators
- Keyang Li - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6161; 991014632926904721