An analysis of the distinctiveness of the Negro market

Thesis

Joseph Aloysius Cleary

Master of Business Administration (M.B.A.), Drexel Institute of Technology

1968

DOI:

https://doi.org/10.17918/00004469

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African American consumers

Marketing research

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Title: An analysis of the distinctiveness of the Negro market
Creators: Joseph Aloysius Cleary
Awarding Institution: Drexel Institute of Technology
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel Institute of Technology; Philadelphia, Pennsylvania
Number of pages: 52 pages
Resource Type: Thesis
Language: English
Academic Unit: Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier: 991021887596404721