An analysis of the marketing organization of IBM with an emphasis on the marketing of computers

Thesis

Noel John Munson

Master of Business Administration (M.B.A.), Drexel Institute of Technology

1965

DOI:

https://doi.org/10.17918/00002898

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Computers

Electronic digital computers

Industrial Organization

Marketing

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Title: An analysis of the marketing organization of IBM with an emphasis on the marketing of computers
Creators: Noel John Munson
Awarding Institution: Drexel Institute of Technology
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel Institute of Technology; Philadelphia, Pennsylvania
Number of pages: ii, 66 pages
Resource Type: Thesis
Language: English
Academic Unit: Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier: 991021888126204721