An analysis to determine why color television has failed to gain consumer acceptance

Thesis

Harvey L. Algard

Master of Business Administration (M.B.A.), Drexel Institute of Technology

1959

DOI:

https://doi.org/10.17918/00005366

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Title: An analysis to determine why color television has failed to gain consumer acceptance
Creators: Harvey L. Algard
Awarding Institution: Drexel Institute of Technology
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel Institute of Technology; Philadelphia, Pennsylvania
Number of pages: v, 52 pages
Resource Type: Thesis
Language: English
Academic Unit: Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier: 991021887581004721