Thesis
An examination and analysis of the adaptation of the Chinese TV documentary industry in a commercialized media environment
Master of Science (M.S.), Drexel University
Nov 2013
DOI:
https://doi.org/10.17918/etd-4513
Abstract
This thesis examines change and innovation in the Chinese documentary television industry in an increasingly commercial China's media market. As the economic system in China has evolved from that of Planned Economy to Market Economy, media markets have become much more open than before and are till expanding at a rapid pace. TV documentaries are struggling to adapt to this environment by innovating themselves in various aspects. This thesis takes the recent TV documentary A Bite of China as an example, exploring how this series succeeded on a national scale under the current market situation. It reveals the challenges TV documentarian face in content design, narrative style, marketing and branding to fulfill their social responsibility as well as to meet market needs.
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Details
- Title
- An examination and analysis of the adaptation of the Chinese TV documentary industry in a commercialized media environment
- Creators
- Huanhuan Feng - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4513; 991014632825304721