An examination of conventional advertising practices as applied to an anti-cigarette smoking campaign

Thesis

George Ignatius Lovatt

Master of Business Administration (M.B.A.), Drexel University

1971

DOI:

https://doi.org/10.17918/00006963

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Advertising, Public service

Smoking

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Title: An examination of conventional advertising practices as applied to an anti-cigarette smoking campaign
Creators: George Ignatius Lovatt
Awarding Institution: Drexel University
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel University; Philadelphia, Pennsylvania
Number of pages: ii, 120 pages
Resource Type: Thesis
Language: English
Academic Unit: College of Business (and) Administration (1970-1999); Drexel University
Other Identifier: 991021888196504721