Thesis
An investigation of popular music placement as a viewer engagement tool in television programming
Master of Science (M.S.), Drexel University
Dec 2017
DOI:
https://doi.org/10.17918/etd-7655
Abstract
This study examines the evolving role of popular music placement in television programming and explores the functional role of music supervisors in the television industry. Within the last decade, the unknown profession of music supervision has expanded rapidly as popular music placement becomes a permanent part of television programming. This study reviews the effects of music on the human brain, its evolving functional role in visual media, proven effects in advertising engagement, and explores the likelihood of popular music placement influencing viewers' digital behavior in the age of social television.
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Details
- Title
- An investigation of popular music placement as a viewer engagement tool in television programming
- Creators
- Anessa L. Howell - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vii, 51 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7655; 991014632199304721