Analysis and control of marketing expenses in the pharmaceutical industry

Thesis

John Leo Boyle

Master of Business Administration (M.B.A.), Drexel Institute of Technology

1968

DOI:

https://doi.org/10.17918/00007080

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Boyle_John_196873.96 MB

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Marketing--Costs

Pharmaceutical industry

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Title: Analysis and control of marketing expenses in the pharmaceutical industry
Creators: John Leo Boyle
Awarding Institution: Drexel Institute of Technology
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel Institute of Technology; Philadelphia, Pennsylvania
Number of pages: 97 pages
Resource Type: Thesis
Language: English
Academic Unit: Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier: 991021887596004721