Typeface personality Mathematical symbols (Typefaces) User engagement User experience Visual communication Web typography Digital media Web Design
This research aimed to determine personalities of popular web design typefaces, and to what extent do the perceived personalities of typefaces in isolation align when used in a specific website context. Data collection was facilitated through surveys. Surveys were powered by Qualtrics and distributed through Amazon Mechanical Turk. Not all the data aligns, hinting that the perceived personalities of typefaces in isolation might be different from when used in specific website contexts. The findings of this study could give actionable insights for designers, marketers, and brand managers.
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Details
Title
Analyzing Typeface Personalities and Evaluating Their Perception Shifts in the Context of Web Design
Creators
LingAn Zheng
Contributors
Troy Finamore (Advisor)
Awarding Institution
Drexel University
Degree Awarded
Master of Science (M.S.)
Publisher
Drexel University; Philadelphia, Pennsylvania
Number of pages
xii, 114 pages
Resource Type
Thesis
Language
English
Academic Unit
Digital Media; Drexel University; Antoinette Westphal College of Media Arts and Design
Other Identifier
991021890113604721
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