Thesis
Arts organizations engaging audiences through street art
Master of Science (M.S.), Drexel University
Jun 2020
DOI:
https://doi.org/10.17918/00001006
Abstract
This paper examines several arts organizations that have employed or used street art as a tool to increase or attract new audience members. The goal of this thesis is to obtain a better understanding of the definition of street art, its current audiences, and how organizations can use street art to increase the size and diversity of their audiences. Interviews were conducted with key staff members of Mural Arts Philadelphia, The Richmond Ballet, The San Francisco Opera and The Seattle Opera. These interviews were done in person, through email and over the phone. They were then transcribed, coded and analyzed. Overall, findings suggest that arts organizations, specifically performing arts organizations are using street art as a way to catch the attention of younger audiences members who would not normally engage with these organizations. Further research is recommended to determine if these new audiences members were retained for future performances and events.
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Details
- Title
- Arts organizations engaging audiences through street art
- Creators
- Kathryn Poole
- Contributors
- Justin Fithian (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- ix, 53 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991014695541904721