Thesis
Attracting Generation Y: to volunteer, donate, join board of directors and connect to causes
Master of Science (M.S.), Drexel University
2011
DOI:
https://doi.org/10.17918/sxjz-j544
Abstract
Examining and understanding the characteristics, interests, inspirations and constraints that contribute to Generation Y giving their time, energy, money and voices to causes they believe in and publicly stand behind is important if arts and cultural organizations are to increase engagement with and awareness of their specific causes. This study follows a mixed-method approach that includes a survey distributed through social media and three one-on-one interviews with nonprofit organizations. Interesting commonalities discovered through the survey and interviews revealed that there were several opportunities that could be addressed in order to strengthen and cultivate relationships with Generation Y. These opportunities include: fundraising to individuals who are not major givers, developing concrete and ongoing volunteer opportunities, and connecting to Generation Y through online networks.
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Details
- Title
- Attracting Generation Y
- Creators
- Amy Gerald - DU
- Contributors
- Ann Keith Kennedy (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vii, 56 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4390; 991014632209704721