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PDFOpen Access (License Unspecified), Open Access
Thesis
Audience development and the role of technology: an investigation of three visual arts organizations: The Barnes Foundation, The Galleries at Moore, and the Rosenbach Museum and Library
Master of Science (M.S.), Drexel University
May 2012
DOI:
https://doi.org/10.17918/etd-4398
Abstract
This paper explores audience development through the comparative experience of three Philadelphia visual arts organizations - The Barnes Foundation, The Galleries at Moore and The Rosenbach Museum and Library. Each case study provides an overview of how each organization developed its strategy, where that work is centralized and who contributes to the development of the plan, how each understands and defines the new audience they are trying to reach, and what role technology plays in the overall strategy - from pre-visit information gathering to post-visit feedback. This research shows that current and evolving technologies provide creative, consistent, and meaningful ways for visual arts organizations to communicate and interact with their audiences onsite and develop an ongoing friendship and dialogue that extends outside the building. However, these tools are not a fix for increasing participation in the arts on their own. Visual arts organizations must fill broader gaps in their audience development strategy specifically around: (1) increasing collaboration across organizational silos that prevent an integrated audience development approach; (2) increasing the collection and use of data on current and targeted audiences to inform decision making; (3) giving audiences a voice in providing feedback on the their experience; and, (4) increasing understanding of various technology tools.
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Details
- Title
- Audience development and the role of technology
- Creators
- Katherine Gallup - DU
- Contributors
- Julie Goodman (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- v, 58 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4398; 991014632257004721