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Ballet revenue structures: what's working and what's not in ballet companies in the USA
Thesis   Open access

Ballet revenue structures: what's working and what's not in ballet companies in the USA

Daniel J. Wellman
Master of Science (M.S.), Drexel University
Dec 2022
DOI:
https://doi.org/10.17918/00001135
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Abstract

Arts--Management Ballet companies Performing arts--Finance
The financial health, and subsequent viability and stability of nonprofits has been a topic of discussion for several decades (Baumol and Bowen 1965). Leaders of nonprofits need access to relevant analyzation methods to effectively understand their financial data and to successfully assess their organization's financial health. Through my research, I focused specifically on the impact that revenue structures, and revenue diversification have on the financial health and sustainability of professional, US based ballet companies, and how these financial health analyses have affected the "bottom line" or net income for each organization. The sample includes ten professional, US based ballet/dance companies with operating budgets ranging from $13 million to $46 million. Data from the sample organization's Form 990's for fiscal years 2017-2019 was collected, and analyzed, and presented with a theoretical approach that is based on industry analytical standards that include the Diversification Index (Chang and Tuckman 1994, 276), which is derived from the Hirschman-Herfindahl Index for measuring revenue diversification, and Tuckman and Chang's methodologies for measuring financial vulnerability.

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