Kitchen knives have remained essentially unchanged since the Industrial Revolution. In recent decades, other kitchen tools have experienced varying degrees of innovation as technology and materials have advanced. Despite this progress, kitchen knife design and materials have remained static, lacking meaningful innovation. By contrast, other everyday tools, such as telephones, automobiles, and household appliances, have evolved dramatically over the past century. So why have kitchen knives, despite their importance as essential everyday tools, remained virtually unchanged? I hypothesize that this lack of innovation stems from the marketing strategies employed by modern industry leaders in the culinary space. Through empirical research, industry engagement, and exploratory prototyping, this thesis explores how pseudo-scientific marketing language is often used to describe outdated materials and manufacturing processes, creating the illusion of innovation. Although this strategy is misleading and unethical, it has proven effective in the marketplace. Consumers frequently believe they are purchasing high-quality, stylish, long-lasting, and good-value kitchen products. However, my market research has revealed that most popular knife sets rely on outdated steel, obsolete designs, and poor-quality materials. Modern knife sets often include an excess of tools to create perceived value, rather than delivering genuine material value. This approach results in a surplus of low-quality knives and tools that go unused and eventually end up in landfills, perpetuating a cycle of engineered obsolescence. This project uses a multi-method research approach--including customer discovery interviews, live product testing, and an IRB-approved survey--to better understand consumer purchasing and usage habits for cutlery and kitchen tools. The IRB approval ensures that all research practices adhere to the highest ethical standards. This thesis has three main goals. First, to substantiate my hypothesis through rigorous research. Second, to design and develop an innovative, long-lasting, high-quality, and sustainable knife set along with an accompanying storage solution. These products will be informed by consumer needs uncovered through human-centered engagement. Finally, to create a realistic and ethical business model and brand strategy to support these products. This approach aims to challenge the current market model--a system that thrives on unethical practices, produces antiquated products, and perpetuates engineered obsolescence.
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Details
Title
Beyond the burr
Creators
Gabriel Thayer
Contributors
Diana S. Nicholas (Advisor)
Jonathan Michael Deutsch (Advisor) - Drexel University, Health Sciences
Awarding Institution
Drexel University
Degree Awarded
Master of Science (M.S.)
Publisher
Drexel University; Philadelphia, Pennsylvania
Number of pages
52 pages
Resource Type
Thesis
Language
English
Academic Unit
Architecture, Design, and Urbanism; Design Research; Drexel University; Antoinette Westphal College of Media Arts and Design
Other Identifier
991022019219504721
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