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Thesis
Business model: a study of six small start-up nonprofit arts and cultural organizations
Master of Science (M.S.), Drexel University
Dec 2018
DOI:
https://doi.org/10.17918/s2ky-v770
Abstract
This thesis explores the understanding of the business model in six small start-up nonprofit arts and cultural organizations and identifies strategies the organizations applied to build and develop each component of a business model. Case studies of the organizations showed that there are misunderstandings and incomplete understandings toward a business model in the nonprofit sector. Although all organizations missed a specific component of a comprehensive business model, they all regarded the business model as a useful management tool to guide different aspects of their organizations. Since all organizations are still in the start-up life stage, the development of a business model has not shown a significant effect on organizational operation and programming. Moreover, there remain gaps between theoretical analysis of a business model and management reality among the nonprofit organizations. Each organization has designed and utilized strategies to particular components in a business model, and they have achieved various outcomes in practice in the first of a couple of years after establishment due to the utilization of the business model and corresponding strategies. This paper aims to provide practical and real examples in the nonprofit sector to present useful strategies and business model practice among small start-up arts and cultural organizations for emerging organizations to learn from and get inspirations.
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Details
- Title
- Business model
- Creators
- Le Zhang - DU
- Contributors
- Andrew Zitcer (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- v, 89 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 8234; 991014632216804721