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PDFOpen Access (License Unspecified), Open Access
Thesis
Certified B corps and the creative economy
Master of Science (M.S.), Drexel University
2017
DOI:
https://doi.org/10.17918/etd-7692
Abstract
This paper researches certified B corps (or certified B corporations) and the viability for some companies in the creative industry to adopt this certification into their own business models. Certified B corporations are social/environmental conscious companies that publicly declare their allegiance to sustainable business practices. Certified B corp is a fairly new certification and its impact on certain industries have not been researched. This paper will explore whether some companies in the creative industry can adopt this certification to its business model to help differentiate themselves in a growing and competitive market. In this paper, I will be pulling from existing certified B corps, the B Lab (non-profit responsible for certified B corps), interviews from active participants of the creative sector and data from a creative economist. Through primary and secondary research, four factors of implementation were drawn: Age of organization, Community Support, Understanding the Structure of an Organization, and Time and Resources. When implementing certified B corps into a creative company, these four factors are considerations and not best practices.
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Details
- Title
- Certified B corps and the creative economy
- Creators
- Christina Wallace - DU
- Contributors
- Elizabeth McClearn (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 37 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7692; 991014632523804721