Thesis
Clear communication in cultural institutions: researching and designing a writing rubric to increase inclusion, accessibility, and engagement
Master of Science (M.S.), Drexel University
Sep 2024
DOI:
https://doi.org/10.17918/00010723
Abstract
Writers in cultural institutions are responsible for creating clear, concise text that demystifies the unknown for readers who vary in age, reading level, comprehension ability, culture, knowledge, and life experience. Developing text in consideration of a wide variety of readers is important for organizations that are dedicated to bringing art, history, and culture to all. The language used to connect readers to cultural institutions and their collections and offerings can convey a commitment to the organization's mission, so writers in cultural institutions must develop writing that considers the different demographics that impact readers' understanding. With this research, I sought to create a set of considerations designed to increase readers' access to text in cultural institutions. I collected research across disciplines to compile these considerations, then organized them in a progressive order in the style of a rubric. The Good, Better, Best rubric and its nine focus areas guide writers in cultural institutions toward audience-facing text that considers readers' needs and abilities, exemplifying the organization's commitment to inclusivity.
Metrics
162 File views/ downloads
45 Record Views
Details
- Title
- Clear communication in cultural institutions
- Creators
- Jessica Connor
- Contributors
- Pamela Yau (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- iii, 37 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991021903508504721