Files and links (1)
PDFOpen Access (License Unspecified), Open Access
Thesis
Commercialization of state-owned broadcast networks in China: a case study on the operation of Beijing Renmin Radio Station
Master of Science (M.S.), Drexel University
Oct 2012
DOI:
https://doi.org/10.17918/etd-4028
Abstract
The purpose of the study is to explore how Chinese government-owned media outlets have evolved from simply being public service providers into commercialized broadcast networks with audience-oriented programming contents. One key question to be answered is if the Beijing Renmin Radio Station in the case study managed to fulfill its obligation as a public service provider while also generating revenue as a commercial property. The study is conducted inside the Beijing Renmin Radio Station, a leading radio network in the capital of China. The research focuses on the station's strategic adjustments in finding the balance between the Communist Party's "eyes and ears" and entertaining the general public. Interviews and participant observations in the station are used to collect qualitative data while industry, financial, and rating reports serve as the resources of quantitative data. Overall, the goal of the on-site research is to explore the correlation between cross-platform production flow and operational revenue of the Radio Station in a commercialized environment. With information that covers content production, program renewal, profit generation and audience interaction process in Beijing Renmin Radio Station, the research demonstrates how a typical public broadcasting entity in China has evolved in terms of profit maximization.
Metrics
37 File views/ downloads
12 Record Views
Details
- Title
- Commercialization of state-owned broadcast networks in China
- Creators
- Yan Zhang - DU
- Contributors
- Lydia Timmins (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4028; 991014632589504721