Thesis
Creating community through retail for a multigenerational vertical neighborhood
Master of Science (M.S.), Drexel University
Jun 2020
DOI:
https://doi.org/10.17918/00001040
Abstract
Retail mix within neighborhoods is important for those who are within the neighborhood and surrounding areas. I have gathered information from developers and commercial retail leasers to understand what goes into determining what the retail mix is for a particular neighborhood development. In my research, I have found that retail mix depends on the developer's ultimate goal of neighborhood curation. For this thesis, I have an accompanying design of an imagined vertical neighborhood at the edge of Center City Philadelphia and the Schuylkill River. After speaking to a broad range of subject matter experts, I found that there are a few key factors in determining retail for the space. They are location, area demographics, curation and the integration of future technological trends. I designated spaces for certain vendors as part of the curation aspect. I designed the spaces for the technological integration as well as flexibility with social distancing restrictions. Based on the data, I designed a vertical neighborhood complete with retail that could encourage community within the space between those who reside in the building as well as those who live within the city of Philadelphia.
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Details
- Title
- Creating community through retail for a multigenerational vertical neighborhood
- Creators
- Monica R. Waits
- Contributors
- Andrew Zitcer (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- iv, 58 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Urban Strategy; Architecture, Design, and Urbanism; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991014695238704721