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PDFOpen Access (License Unspecified), Open Access
Thesis
Creating Culture Vultures: The Jersey Arts Membership Program : A Case Study
Master of Science (M.S.), Drexel University
2010
DOI:
https://doi.org/10.17918/etd-4340
Abstract
This case study, through surveys I conducted as the program's Membership Associate in November 2009 (exclusive of new members), identified the Discover Jersey Arts (DJA) program's member motivations to build appropriate revenue-based membership levels to enhance the current free-based membership model. Most of these member motivations were identified as egoistic, meaning members enjoy the "perks" of free membership, however, would consider paying for membership if the benefits were "worth it." Adding revenue-based levels will need to be carefully introduced and explained to ease current members into it. The program was approved and will be adopted by DJA. With the decline of public support, nonprofit organizations need to look elsewhere for revenue in which membership dues can be a viable source. This case study attempts to serve as a guideline on how to analyze constituents' needs when building a membership program.
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Details
- Title
- Creating Culture Vultures
- Creators
- Cynthia Barthole - DU
- Contributors
- James Undercofler (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 73 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4340; 991014632157004721