Thesis
Curating the community: examining the intersection of creative placemaking and residential real estate marketing
Master of Science (M.S.), Drexel University
Mar 2016
DOI:
https://doi.org/10.17918/etd-6947
Abstract
This thesis examines the current and potential inclusion of real estate professionals in the creative placemaking process, noting the role of residential real estate marketing, its language and methods, and opportunities for partnership between individuals working to attract homebuyers to a developing area and those who are working to make that area the most inclusive and culturally rich that it can be. Focusing on Philadelphia, PA, Asheville, NC, and Easthampton, MA, three areas of disparate size, each undergoing a hearty creative placemaking process, this work seeks to determine how and if residential real estate could be leveraged in arts-based community building, leading to a community populated with home owners who better understand and support the burgeoning arts culture and environment that is being created. The research conducted herein finds that the presence of arts and culture activities in a community are an agreed-upon asset to that area's real estate professionals, increasing property values and attracting potential buyers. Unequivocally, there is a more active role that might be played by real estate professionals in the shifting definition of creative placemaking, the mindful application of the gentrification process, and the nurturing of the creative economy by attracting arts-interested home owners to an area that is undergoing conscious development.
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Details
- Title
- Curating the community
- Creators
- Hannah C. Rechtschaffen - DU
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6947; 991014632066704721