Thesis
Cutting the cord: where are all the Generation Y viewers going?
Master of Science (M.S.), Drexel University
Dec 2016
DOI:
https://doi.org/10.17918/etd-7139
Abstract
The purpose of this study was to better understand Generation Y's consumption of video content, with a focus on alternative viewing devices. Research was conducted into the technological, economic, and social factors that have contributed to Generation Y's shift from a traditional television-viewing paradigm to alternative viewing practices and devices. The study was conducted in 2015, through an Internet survey, and included 199 participants between the ages of 21-35. Results from the research paint a clear picture of the variables that have influenced Generation Y viewing behavior, as well as feature specific data that indicate viewer preference around viewing devices and allegiances to leading content delivery portals.
Metrics
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Details
- Title
- Cutting the cord
- Creators
- Benjamin Harris Cohen - DU
- Contributors
- Terry Maher (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 84 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7139; 991014632270104721