Thesis
Decoding styles: contextual study on China/US college fashion
Master of Science (M.S.), Drexel University
10 Jun 2020
DOI:
https://doi.org/10.17918/00001390
Abstract
The study of fashion is a dynamic process. From a micro point of view, fashion style and dress are closely related to self-representation. From a macro point of view, fashion and clothing reflect social signals and cultural norms. Nowadays, globalization adds more dynamics to style as people all over the world have broader and more similar choices of clothing than ever before. Fashion and dress contain psychographic information, including values, opinions, attitudes, interests, and lifestyles. There has been abundant research on style through the sociological approach and ethnographic approach. However, there are not enough studies that explore the relationship between cross-cultural psychographic features and fashion presentation. This cross-cultural study will be examining the relationship of personal fashion and psychographic traits in different cultural (China and the US) and subcultural (subculture and style tribes) context through focus group studies, semi-structured interviews, and other design research methods.
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Details
- Title
- Decoding styles
- Creators
- Yiming Xu
- Contributors
- Genevieve Dion (Advisor)Diana S. Nicholas (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- 60 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Architecture, Design, and Urbanism; Design Research; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991014695538904721