Development of an industrial marketing opportunity for a new product concept in the industrial coatings and resin industry

Thesis

Richard Ellwood Wittig

Master of Business Administration (M.B.A.), Drexel Institute of Technology

1968

DOI:

https://doi.org/10.17918/00006353

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Marketing research

Protective coatings

Plastics

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Title: Development of an industrial marketing opportunity for a new product concept in the industrial coatings and resin industry
Creators: Richard Ellwood Wittig
Awarding Institution: Drexel Institute of Technology
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel Institute of Technology; Philadelphia, Pennsylvania
Number of pages: 102 pages
Resource Type: Thesis
Language: English
Academic Unit: Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier: 991021888642204721