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PDFOpen Access (License Unspecified), Open Access
Thesis
Digital Streaming and Its Impact on the Viewing Habits of People
Master of Science (M.S.), Drexel University
Mar 2020
DOI:
https://doi.org/10.17918/00000229
Abstract
The purpose of this study is to give a clear understanding of how audiences have changed their viewing habits with digital streaming becoming a more viable option versus traditional cable. Traditional cable allows viewers the ability to view broadcast using a television set that sends a signal with a coax cable and a subscription from a provider like Comcast. The researcher will look at how usage patterns will impact businesses, and what television management professionals must do to understand younger viewers, while presenting information about how older viewers utilize cable and their devices. With these devices common place among adolescents, it is only a matter of time until the traditional TV set and cable hook up become obsolete. From experience observing teens and young adults firsthand as a teacher in high school, the researcher has already witnessed a change in how younger audiences consume content and recognize that even greater change is coming. This is happening because many audience members, specifically young adults, are no longer tethered to a schedule and are finding other ways to watch content not on the traditional set. The younger audience members also are watching more in isolation and not as a communal experience. Devices and streaming entertainment are not limited to just a house. They've found their way into classrooms as well. The researcher sought observational insight from other teachers and administrators about their observation of teenagers and their interactions with technology and others in the classroom. Research was also done through interviews with parents about how they have seen their children utilize devices for entertainment purposes. For years we have seen a steady rise in the use of devices like cell phones and iPads as means by which consumers receive content. From 2005 to the present streaming services have progressed rapidly. Now there is a push for more and more people to "cut the cord" of their cable providers and function solely off a digital platform. With more devices finding their way into the hands of younger audience members, the content they consume and amount will lead to sweeping changes in not only the way content is delivered, but also the type that is produced for viewers.
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Details
- Title
- Digital Streaming and Its Impact on the Viewing Habits of People
- Creators
- Ryan G. Salandria
- Contributors
- Albert S. Tedesco (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- 116 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991014695143304721