Thesis
Digital opportunities for arts businesses: two case studies
Master of Science (M.S.), Drexel University
2014
DOI:
https://doi.org/10.17918/etd-6276
Abstract
The missions and business models for most arts organizations were created prior to the advent of the Internet as we know it today. Arts businesses, whether non-profit or for-profit, face a growing digital divide in which technology is moving very quickly, but these kinds of small businesses are not keeping pace, and in general can not. This thesis provides original research in the form of two case studies, which explore the question of how the evolving online landscape is changing how we construct our arts organization web presence, and conceive of what our role is as an arts organization or artist. Utilizing the examples found in these case studies, this paper provides practical approaches for ways that even small arts companies can begin to cross the digital divide and leverage improved web presences to meet their business challenges today, and innovate for the arts industry in the future. A key conclusion of this paper is that, regardless of size or budget, arts businesses need not be left out of the digital conversation today, nor relegate their technical aspirations to the sidelines.
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Details
- Title
- Digital opportunities for arts businesses
- Creators
- Thomas Fervoy - DU
- Contributors
- Jean Brody (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6276; 991014632222304721