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Directing and detecting attention in an immersive AR experience
Thesis   Open access

Directing and detecting attention in an immersive AR experience

Jennifer Villareale
Master of Science (M.S.), Drexel University
Sep 2019
DOI:
https://doi.org/10.17918/00000963
pdf
Villareale_Jennifer_20193.71 MBDownloadView

Abstract

Attention Augmented Reality
Immersive technologies are increasingly reshaping how we incorporate technology into our everyday lives. As these technologies allow for more player freedom, there is no assurance that players are focusing on the intended details set by the designer. As a result, designers face a significant challenge on how to best direct a player's attention that does not limit the freedom offered by these technologies. How do designers best direct attention in a non-intrusive way? Our work applies theories of attention and explores a variety of directional techniques in an Augmented Reality (AR) immersive experience. Through 3 rounds of an experimental, iterative study with 15 participants, our results provide a foundation for characterizing attention behavior and player strategies in an AR setting. Furthermore, we take steps towards guidelines for attention direction specific to the design of immersive experiences.

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