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PDFOpen Access (License Unspecified), Open Access
Thesis
Diversifying donor populations in nonprofit arts and culture organizations
Master of Science (M.S.), Drexel University
Dec 2024
DOI:
https://doi.org/10.17918/00010831
Abstract
The landscape of nonprofit arts and culture organizations in the United States is undergoing a significant transformation due to shifting demographics and evolving donor landscapes. This thesis explores the necessity of diversifying donor populations within these organizations, highlighting the historical overrepresentation of white donors and the implications of this trend amidst a rapidly diversified society. Despite the potential engagement of more varied donors, many fundraising practices have overlooked non-white individuals. The impact of COVID-19 has further exacerbated financial challenges within the sector, forcing organizations to reassess their fundraising strategies. By analyzing case studies and current literature, this study underscores the importance of cultivating inclusive practices and establishing long-term goals with diverse communities.
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Details
- Title
- Diversifying donor populations in nonprofit arts and culture organizations
- Creators
- Megan Gow
- Contributors
- Pamela Yau (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- 58 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991022019019204721