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Thesis
Do tourists matter?: Measuring the positive and negative effects of tourism on non profit theatres
Master of Science (M.S.), Drexel University
2012
DOI:
https://doi.org/10.17918/92c6-7b57
Abstract
This thesis examines the effects of tourism on non-profit theatre organizations. A case study of the La Jolla Playhouse in San Diego, California was conducted to determine if it was deliberately serving a tourist audience. The quantitative data gathered from zip code ticket reports is followed up with qualitative interviews with the theatre's administrators as well as other arts and tourism administrators from the community to determine how serving tourists versus serving locals affects the impact on the mission of the organization, programming choices, and community support.
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Details
- Title
- Do tourists matter?
- Creators
- Amanda Buzzell - DU
- Contributors
- Catherine Bartch (Advisor) - DU
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4348; 991014632841004721