Television broadcasting--Management Multimedia communications Military art and science Combat Embedded war correspondents Press Armed Forces Reporters and reporting War Journalism
The Embedded Media Program was created in 2003 prior to the war in Iraq to allow reporters unprecedented access to the battlefield (DoD, 2003). As part of the Information Operations Campaign, the objectives were to counter disinformation and increase reporter objectivity, strengthen the trust between the military and the media and positively sway public opinion. Military leaders leveraged the media to counter propaganda and more accurately tell the story to the American people back home (DoD, 2003). In doing so, they rallied support for the troops and enhanced the shaky relationship between the press and the United States Armed Forces. This study examines the impact on the military-media relationship from the perspective of servicemembers who served in combat zones along side civilian reporters. Six active duty men and women from the Armed Services were interviewed to explore their opinions about what effect having civilian media embedded had on reporter objectivity, counteracting propaganda, mustering support for the troops and the overall relationship between the military and the media.