Estimation of market potential for new industrial products: problems faced by small manufacturing firms

Thesis

Thomas Wayne Florek

Master of Business Administration (M.B.A.), Drexel University

1971

DOI:

https://doi.org/10.17918/00008766

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Marketing research

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Title: Estimation of market potential for new industrial products
Creators: Thomas Wayne Florek
Awarding Institution: Drexel University
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel University; Philadelphia, Pennsylvania
Number of pages: ii, 93 pages
Resource Type: Thesis
Language: English
Academic Unit: College of Business (and) Administration (1970-1999); Drexel University
Other Identifier: 991021888866804721