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PDFOpen Access (License Unspecified), Open Access
Thesis
Factors influencing opera company ticketing and programmatic structures
Master of Science (M.S.), Drexel University
Dec 2017
DOI:
https://doi.org/10.17918/etd-7745
Abstract
Due to declines in arts subscribership and overall attendance, especially in the field of opera, the question of how to best maintain and attract audiences has come up (Iyengar 2012a). The seasonal programmatic structure, whether a traditional season, rotating programmatic structure, or a festival model is used, can affect attendance for opera companies. Phone interviews were conducted with marketing leaders from nine Opera America member companies from across the United States, with budgets between $3,000,000 and $15,000,000. These interviews gathered information on programmatic structure and audience development to determine which factors contribute to financial, reputational, and attendance success.
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Details
- Title
- Factors influencing opera company ticketing and programmatic structures
- Creators
- Brooke N. Brehm - DU
- Contributors
- Andrew Zitcer (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- v, 38 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7745; 991014632394504721