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PDFOpen Access (License Unspecified), Open Access
Thesis
Financial analysis of broadcast TV programming
Master of Science (M.S.), Drexel University
Jul 2012
DOI:
https://doi.org/10.17918/etd-4010
Abstract
With a landscape of vertically integrated media conglomerates and new distribution windows constantly emerging, a TV show can generate multiple revenue streams complicating the economics of television networks. The purpose of this study is to analyze the revenue sources that can be associated with a TV show and their impact on programming decisions. Through a combination of econometric models, statistical tests and financial analysis, the researcher studied the internal and external factors that influence the four main revenue streams of TV shows: advertising, syndication, home video and online platforms. In addition, the DVR and other time-shifting technologies were observed. The data analyzed suggested advertising rates are a function of ratings, total ad spending, TV gross ad revenue and GDP while syndication, home video and online downloads depend mainly on the genre of the show. The shows that consistently generated larger income across all windows were high rated comedies. The DVR appeared to have little to no influence in programming decisions, however new media technologies showed potential to change the way viewers experience television.
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Details
- Title
- Financial analysis of broadcast TV programming
- Creators
- Alejandra M. Zannier Acha - DU
- Contributors
- Lawrence Epstein (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4010; 991014632687404721