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Finding Picasso: the development of a plan to recruit and enroll students in the College of Fine & Performing Arts at Rowan University
Thesis   Open access

Finding Picasso: the development of a plan to recruit and enroll students in the College of Fine & Performing Arts at Rowan University

Beth Dombkowski
Master of Science (M.S.), Drexel University
19 Aug 2009
DOI:
https://doi.org/10.17918/etd-3458
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Abstract

Arts--Management College students--Recruiting School enrollment Arts--Study and teaching Education, Higher Rowan University
This paper is an exploration of recruitment and enrollment strategies in higher education for art programs. The College of Fine & Performing Arts at Rowan University is a higher education arts institution with no history of recruitment or enrollment management for its Art, Music and Theater and Dance departments. This thesis first analyzes the history of recruitment. It then describes, based upon historical recruitment elements and current professional trends, the development, implementation and results of a recruitment plan initiated and executed by the College of Fine & Performing Arts at Rowan University.

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