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PDFOpen Access (License Unspecified), Open Access
Thesis
Following the ballet: offstage and online
Master of Science (M.S.), Drexel University
2012
DOI:
https://doi.org/10.17918/vgbg-3n48
Abstract
The purpose of this study is to provide a strong argument for the ways in which classical ballet companies use social media to further their missions, and the benefits reaped from using such methods. This study looks at social media content of the Pennsylvania Ballet and Oregon Ballet Theatre through Facebook, Twitter, and YouTube. Both companies utilize online social communications to engage audience members, but have yet to develop any solid plans or thorough evaluations of their efforts. These case studies prove the importance of understanding the online audience, diversifying social media content, and planning and evaluation of social media communications.
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Details
- Title
- Following the ballet
- Creators
- Heather A. Fox - DU
- Contributors
- Elizabeth McClearn (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vii, 49 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4384; 991014632340104721