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Foreign introduced reality television in China's market
Thesis   Open access

Foreign introduced reality television in China's market

Yiyan He
Master of Science (M.S.), Drexel University
2013
DOI:
https://doi.org/10.17918/etd-4139
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Abstract

Television--Management Reality television programs--China Critical studies in television--China
From the hit of Super Girls Voice in 2004, Chinese audience got to know the new genre of television programs, reality TV. Various types of reality television appear on TV and such reality programs have been popular since then. Before 2010, the laws about TV program copyrights were not clear in Mainland China; so there were lots of shows whose format were copied from foreign popular shows in China's media market. Since 2010, some foreign reality shows were introduced while there are still a number of shows plagiarized from foreign shows. Those introduced shows got much attention and became hot topics during airing. In 2012 and 2013, more TV stations chose to buy and broadcast Chinese version introduced shows for prime time slot. But does the Chinese audience accept the introduced programs? Do the introduced shows affect the Chinas TV market? The purpose of the study is to research the current reality television market of China for foreign introduced programs and at the same time to get to know the real Chinese audience's taste for reality television and market of reality TV for interested foreign media investors and local production companies. Three popular different-style introduced reality shows are discussed. The thesis concludes that brand effect, professional production, right broadcasting landscape and other basic elements of the reality TV are the key factors for an introduced or a co-produced show to succeed in Chinas market.

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