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From memberships to merchandise: understanding the importance of earned income for art and cultural institutions
Thesis   Open access

From memberships to merchandise: understanding the importance of earned income for art and cultural institutions

Tia James
Master of Science (M.S.), Drexel University
2012
DOI:
https://doi.org/10.17918/jkfm-rf32
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Abstract

Arts--Management Nonprofit organizations--Finance User charges Arts--Economic aspects
This paper examines the importance of earned income activity for the arts and cultural sector through quantitative and qualitative research methods. Earned income not only contributes to an organization's financial stability but it offers value and benefits for both the organization and their constituency. In analyzing what earned income means for art and cultural institutions, challenges, strategies, and recommendations emerge that can be useful for art administrators decision making in this area.

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