Thesis
Gambia radio and television services: an analysis of program selection strategies in comparison to the needs of its viewing audience and potential advertisers
Master of Science (M.S.), Drexel University
Jun 2014
DOI:
https://doi.org/10.17918/etd-4512
Abstract
The Gambia, West Africa has only one operational television station. The Gambia Radio and Television Services (GRTS) serves as the sole television station in the country and is government owned. Although GRTS is a public government owned station, it does sell airtime for commercial use. The purpose of this thesis is to analyze the television program selection and scheduling strategies at GRTS in comparison to the needs of its viewing audience and potential advertisers. The goal of this research is not only to provide a current analysis of the programming department of GRTS in terms of scheduling and strategies, it is also to highlight the effects of those decisions on the audience as well as the current and potential advertisers utilizing the platform. To give a broader understanding of the inner workings of GRTS, a more in depth analysis will be utilized regarding other relevant departments within the institution. For this study, the methodologies used were interviews, surveys and field observations.
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Details
- Title
- Gambia radio and television services
- Creators
- Amie Lamin Dibba - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4512; 991014632282304721