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Game shows and late-night talk shows: keeping audiences engaged in a world of ever-changing technology
Thesis   Open access

Game shows and late-night talk shows: keeping audiences engaged in a world of ever-changing technology

Roseanne Regina Mangoni
Master of Science (M.S.), Drexel University
Jun 2019
DOI:
https://doi.org/10.17918/4chj-v942
pdf
Mangoni_Roseanne_20191.50 MBDownloadView

Abstract

Television--Management Television game shows Television talk shows Social media
The purpose of this study is to show how game shows and late-night talk shows have evolved with advancing and changing technology. Both game shows and talk shows had to incorporate new technology into their development in order to stay relevant and successful. Most shows are now using social media heavily to further engage their viewers. Some also are taking advantage of live streaming, blogging and podcasting. The study presents an analysis that may be useful in guiding television industry leaders to a strategy that maximizes the yield from resources they will invest to reach the most desirable target demographics.

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