Thesis
Global television: the future of international scripted content
Master of Science (M.S.), Drexel University
Sep 2020
DOI:
https://doi.org/10.17918/00000304
Abstract
The global television industry has undergone significant change in recent years. Technology has changed the way both local and global players approach the global market now that more content than ever can reach audiences across the world simultaneously. The format market has transformed from the days of one-time deals into a world of market festivals and producers who think globally before they think locally. Now, with streaming services supplying subscribers with foreign content, this study examines how this fact has been affecting the scripted format trade and the global companies that are strategizing to remain competitive in a world where streamers have captured their audiences. To carry out this study, six professionals in the global television workspace were interviewed on the topics of what contributed to market changes, how they believed their companies and others were adapting to the global changes, and what they believed might happen in the future. This study concludes that both the scripted format trade and the licensed finished content trade are strong. Streamers are investing in more local production, and standout global series have found wide and avid audiences. However, traditional broadcasters still turn to scripted formats to reduce financial risk since streaming and other forces have led to a steep decline in their viewership and their established sources of revenue. To survive in a world of streamers, global media companies have turned to co-producing, producing more original content, investing in their own streaming, and merging with or acquiring other companies to bolster their libraries and to spread into more regions.
Metrics
65 File views/ downloads
38 Record Views
Details
- Title
- Global television
- Creators
- Sharisse K. Sutherland
- Contributors
- Albert S. Tedesco (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- ix, 127 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991014695232904721