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PDFOpen Access (License Unspecified), Open Access
Thesis
He was not of an age, but for all time: how translating Shakespeare in 2015 could affect how his work will be marketed
Master of Science (M.S.), Drexel University
Jun 2017
DOI:
https://doi.org/10.17918/etd-7685
Abstract
In 2015, Oregon Shakespeare Festival announced Play on!, a translation program of Shakespeare's entire canon. It was met with both positive and negative feedback from all over the country. I wanted to see how a translated production of Shakespeare would affect marketing and whether theater audiences did in fact need help understanding his work. With Orlando Shakespeare Theater (OST), they made it very clear through advertising that the show was translated and it paid off with the audience members enjoying the production and more than half of them also seeing another Shakespearean show that season. My conclusion is that, so far, it seems more attention needs to be added to market a translated Shakespearean show, but if done well, can be rewarding. It is better to be open about the translation than trying to hide it, as OST demonstrated. OST also showed that Shakespeare's original text will still be produced, be well received, and that Play on! has not hindered his success. I also believe that this paper is a starting point for a larger project after more translations are produced and Oregon Shakespeare Festival gets closer to completing Play on!.
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Details
- Title
- He was not of an age, but for all time
- Creators
- Andrea Herbert - DU
- Contributors
- Neville Vakharia (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- v, 51 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7685; 991014632299304721