Thesis
How is popular culture affecting the presentation of classical music in the 21st century and beyond
Master of Science (M.S.), Drexel University
2014
DOI:
https://doi.org/10.17918/etd-6291
Abstract
I set out to see how popular culture is affecting the presentation ofclassical music in the 21st century and beyond. Using qualitative research in the form of telephone conducted interviews of orchestras, chosen based on size and geographic location, as well as utilizing scholarly books and articles; I discovered that throughout history, art has changed for its 'popular' culture. Those who are unwilling or unable to be innovating and transformative have gone by the wayside. This is especially evident in analyzing small and large market orchestras. Those orchestras who are willing to take the risks, both programmatic and financial, receive the reward; those that are afraid to do so see their audiences and revenue diminish. Ultimately, my conclusion is that in order to survive within a new cultural market, you must be willing to ebb and flow with the changing tide ' rigidity and unwillingness to meet the current culture's demands will only result in certain demise, making classical music archaic and eventually forgotten. Those large market orchestras that have more ability to take risks are more successful and more stable than their smaller market counterparts.
Metrics
49 File views/ downloads
16 Record Views
Details
- Title
- How is popular culture affecting the presentation of classical music in the 21st century and beyond
- Creators
- Elsa Knysak - DU
- Contributors
- Catherine Bartch (Advisor) - DU
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6291; 991014632838104721