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PDFOpen Access (License Unspecified), Open Access
Thesis
How late-night talk shows utilize social media
Master of Science (M.S.), Drexel University
Aug 2012
DOI:
https://doi.org/10.17918/etd-4006
Abstract
The purpose of the study was to expose the ways in which late-night talk shows utilize social media. The study included content analyses of Late Night with Jimmy Fallon and The Late Late Show with Craig Ferguson's broadcasts and social media accounts (Facebook and Twitter). Mentions of Facebook and Twitter were accounted for during the broadcasts, and the content and type of Facebook post and tweet for their accounts were coded. Both shows' broadcasts referenced social media, but did not verbally discuss their own social media accounts. The content of the social media updates referred mostly to past episodes, and the types of updates consisted of website links and the combination of website links and embedded content.
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Details
- Title
- How late-night talk shows utilize social media
- Creators
- Melissa S. Genzer - DU
- Contributors
- Terry Maher (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4006; 991014632650204721