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PDFOpen Access (License Unspecified), Open Access
Thesis
How will the rise of the Millennial generation affect nonprofit fundraising?
Master of Science (M.S.), Drexel University
Mar 2019
DOI:
https://doi.org/10.17918/d8wj-8y98
Abstract
The characteristics of particular generations have a significant impact on how nonprofit organizations identify and cultivate potential donors. The Millennial generation has been compared to Baby Boomers in many ways, particularly in regards to financial and philanthropic habits. As Millennials enter the workforce and become the largest population, outgrowing Baby Boomers, nonprofit organizations must adapt fundraising methods to accommodate the characteristics of this particular generation. These methods include the use of technology, cultivation strategies targeting Millennials, and establishing patterns for long term donor development. By focusing on the characteristics of Millennials, these methods will prove to be effective for long term success.
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Details
- Title
- How will the rise of the Millennial generation affect nonprofit fundraising?
- Creators
- Caitlin Rachel McCarthy - DU
- Contributors
- Salina Almanzar (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- v, 55 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 9401; 991014632298504721