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Hyperlocal hyperconnectivity: how managers can keep local news ahead of the curve
Thesis   Open access

Hyperlocal hyperconnectivity: how managers can keep local news ahead of the curve

Hugh D. Fegely
Master of Science (M.S.), Drexel University
Aug 2021
DOI:
https://doi.org/10.17918/00000852
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Fegely_Hugh_20211.29 MBDownloadView

Abstract

Multimedia communications Mass media--Management Live streaming
Technology has transformed society and the way people connect with each other as well as the daily information collected and shared. The collection and dissemination of news has gone from local crier and bards, to the printed newspaper, and with the invention of radio and television, to the one-way long-distance broadcasting of daily events. With the exponential expansion of the Internet into the homes and the genesis of smart phone technology putting computing power into the palm of the hand, people are now connected to the world almost continuously. Broadcast news is now covering more area with less equipment and personnel, and newspapers struggle to maintain readership. Because of this stretching of station assets, local news is now more often being consumed from an independent online blog or other internet news outlet which tries to compete with the more traditional news services. Such online news sites try and provide the same visually vibrant stories, yet these services need to expand into more recorded stories and live streaming of video to deliver the local stories quickly to their audience. The research will show how local news outlets of all types can capitalize on the digital age on a hyperlocal level.

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