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PDFOpen Access (License Unspecified), Open Access
Thesis
Impact of Socioeconomic Status on the Television Viewing Habits of Children
Master of Science (M.S.), Drexel University
Jul 2015
DOI:
https://doi.org/10.17918/etd-7544
Abstract
This study examines the relationship between socioeconomic status and the impact it has on the television viewing habits of children. Most of this research was done through a survey as well as with the use of online articles, journals, and books. The data found that demographic factors such as race, education and employment status all affected what children watch on television as well as how much television children watched. Factors such as access to the outdoors and yearly household income had little to no influence on the television viewing habits of children. The number of adults in the home had little to no bearing on how much television children watched, but the employment status of those adults did. Other factors that impacted the number of hours that children watched was the educational level of the parent and household's yearly income. Television managers and broadcasters should apply this research to their marketing strategies surrounding children's and educational programming to yield greater results.
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Details
- Title
- Impact of Socioeconomic Status on the Television Viewing Habits of Children
- Creators
- Tiffany L. Perry-Harrison - DU
- Contributors
- Michelle McHugh (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- xi, 67 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7544; 991014632573104721