Thesis
Impact of new technologies and global events on TV social engagement
Master of Science (M.S.), Drexel University
Dec 2023
DOI:
https://doi.org/10.17918/00001857
Abstract
As the media landscape has undergone significant changes, streaming has become a much more prevalent form of television consumption. Viewers faced limited options for entertainment and socialization during COVID-19, fueling a robust roll-out and adoption of streaming technologies in the home. At the onset of television's wide adoption in the early 1950s, there were noticeable changes in American social behaviors. Participation in in-person social groups and political campaigns dipped as Americans stayed home to watch television. The fear of missing out kept people at home, on their couches and tuned in. With the advent of the World Wide Web, DVR, and VOD, the requirement of being home was no longer as great an issue, but the fear of missing out remained a driver in American culture. By the 2020s, social media companies such as YouTube, Facebook, Twitter, Snapchat, and TikTok helped Americans feel connected to one another, ensuring they never feel as if they are missing out. In addition to this constant accessibility to information, technology also helps ensure a more custom viewing experience. Consumers can watch what they want when they want. The evolution of the viewing experience allows for filtered targeted messaging from advertisers to consumers, limiting advertisers' spend and increasing viewers' engagement. This research examines how streaming, social media, and COVID-19 have changed the ways that consumers interact with television. The researcher will explore the evolution of communication technologies, focusing largely on television and the Internet, and their impact on consumer behaviors toward the mediums, as well as each other.
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Details
- Title
- Impact of new technologies and global events on TV social engagement
- Creators
- Joseph Heim
- Contributors
- Michelle McHugh (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- ix, 68 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991021667614704721